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By definition, positive reinforcement is when a stimulus is presented following a behavior that increases the future frequency of the behavior. Positive reinforcement is adding something after a behavior & then that behavior increases. So what do you add? Do you have to spend a bunch of money on toys and more crap, I mean lovely educational items, to clutter up your home?

NO NO NO! You do not have to spend lots of money to use positive reinforcement effectively! NO NO NO!

A reinforcer can be spoken praise, high fives, tickles, funny noises, songs, dance parties and other physical activities that are FREE.

A reinforcer can be anything your kid is into as long as it increases the likelihood of the behavior occurring in the future.

There are tons of ideas out there on the inter-webs. Let me guide you to a few good lists of FREE and CHEAP reinforcers.
http://www.soesd.k12.or.us/Page.asp?NavID=1068
http://discipline.about.com/od/increasepositivebehaviors/a/Rewards-For-Kids-That-Don-T-Cost-Money.htm
http://childdevelopmentinfo.com/how-to-be-a-parent/parenting/rewards/
http://abatherapists.com/social-reinforcement-for-verbal-children/

Want some more behavior strategies for moms? Parenting with Science: Behavior Analysis Saves Mom’s Sanity is available now!